If you don’t use an analytical tools for
your website, believe me, you are wasting your time. The main difference -which
is also the main advantage- for placing the information of your company in a
website instead of a newspaper or magazine, is "The ability to Trace and
Update instantly". You can – and you shall – trace number of visitors to
your website, their nationalities, how much time they stay on your website …etc
such that you can measure the "effect" of your website. Some
analytical tools such as Google analytics and quantcast shall help you to trace these metrics and more. However, due to the big
Competition on the internet, another tools appeared that help you to optimize,
update and promote your website such that you can measure the
"quality" of your website. One of these tools which I used it – and I
recommend using it – is WooRank.
The WooRank is an analytical tool that helps you to go high in
search engine ranking by evaluating
the SEO-metrics of your website and other aspects of the internet marketing on
the fly.
From their About-us page we see that the WooRank is a dynamic grade on a 100-point scale that
represents your internet marketing effectiveness at a given time. (The average
score is 50.) The WooRank is based on a website review of 70 factors
ranging from keywords to usability and social monitoring.
You can try it now for free…just go to WooRank and submit your website to see the evaluation and the score on the fly.
The beautiful thing that you see the 100 metrics and an explanation to each one
of them. The exciting part is "The Report" they generate. This report
is simply a group of tasks – nearly130 –that you did and did not to optimize,
convert and promote your website. Let's talk about these tasks in details.
Optimize:
These tasks help you how to prepare
and optimize your website to help search engines index and rank your website
high in their search results. They show you how to find the best keywords for
your website and to learn how to use them consistently throughout your pages. They
are divided into three groups: Top Priorities to prepare your website, Top
Priorities for Researching Keywords, Top Priorities for Inserting Keywords and
a default sector for "Tasks done".
Convert:
These tasks help you how to define
clear objectives for your website and to make sure that the visitors of your
website reach your goals and convert into prospects or clients. They show you
how to make a beautiful and efficient website with a high return on investment.
They are divided into two groups: Top Priorities for conversion optimization,
Top Priorities for Usability and a default sector for "Tasks done".
Promote:
Once your website is optimized for
SEO and conversion, these tasks help you how to start attracting visitors. They
show you effective techniques to get visitors to your website and to improve
your position, your traffic and measure the results. They are divided into
seven groups: Top Priorities for General link Building, Top Priorities for
Local SEO, Top Priorities for E-Commerce SEO, Top Priorities for Inbound SEO,
Top Priorities for Social Media Marketing, Top Priorities for Advertising, Top
Priorities for Emailing and a default sector for "Tasks done".
Two important notes about these
tasks:
For each task in the Report, WooRank shows an explanation to the task
accompanied by external resources for more information; also WooRank shows you the impact of this task:
low, medium or high impact; the person who can make this task: developer,
designer or marketer and finally whether this task is easy to solve, hard or
very hard to solve.
The last thing to say about Reports
that they are not free, but you can have a free trial for one project.
Last thing to say about WooRank that total websites which are
reviewed by WooRank is: 2 978 755 ….enjoy
